Sunday, March 21, 2010

Selling the Mayweather vs. Mosley Fight

The Floyd Mayweather vs. Shane Mosley May 1 fight in Las Vegas is "historic" according to the hype. That was made clear at the fight's press conference in Los Angeles on Thursday when various promoters likened it to Ali vs. Foreman or one of numerous Sugar Ray Leonard classics.

And they said it with a straight face. Among those spouting the hyperbole was the president of Golden Boy Promotions, the home of Sugar Shane Mosley and a former fighter himself. You might know him, Oscar De La Hoya? He lost to both of the contestants in this mega-fight and now promotes one and has an interest in the other if and when he fights Manny Pacquiao.

As if that weren't enough, De La Hoya and his fellow exec at Golden Boy, Richard Schaefer told the assembled crowd (the presser was open to the public) that this kind of fight only comes along once in a generation. But it wasn't over yet, not even close.

De La Hoya announced that

"You have the two best fighters on the planet today fighting on May 1."

That's where the cringing started and the crowd didn't react as I'm sure he had hoped. No one booed or threw things but there was no particularly positive reaction either. Among the assembled media we looked at each other and just rolled our eyes.

The elephant in the room was the name that was never spoken: Manny Pacquiao. Even Floyd Mayweather must have felt obliged to make some reference to why he was fighting Mosley in Vegas rather than Pacquiao in Dallas next weekend.

Mayweather is a crusader now. He's fighting for truth, justice and clean boxing. He gratuitously threw out the following,

I'm trying to clean up my sport", Floyd said. "That is why we are both (he and Mosley) taking random urine and blood tests.

The stated goal of the promotion companies is to sell three million pay-per-views for this fight. That would blow away anything numbers Pacquiao has pulled in for his bouts and surely will be used in any new negotiations between the Mayweather and Manny camps. Maybe they are thinking of trading the demand for blood testing for a larger share of the gross revenue rather than the 50/50 split.

To accomplish the PPV goal the hype and talking points were added to the Procter & Gamble-like marketing plan outlined by Schaefer. Pay-per-view discounts are available with the purchase of six and twelve-packs of Tecate beer and De Walt power tools sold at Home Depot. They've already got a soap opera up and running so why not use consumer products to sell it. Hey, it's historic, right?


Source: huffingtonpost.com

Saturday, March 20, 2010

Face Off: Mayweather vs Mosley on HBO

The replay of the 12 round unanimous decision win by Manny Pacquiao against Joshua Clottey will be aired by HBO on last week’s super welterweight fight between Manny Pacquiao vs Joshua Clottey at 11:00 p.m. ET/PT.

Right after the replay, HBO will show "FACE OFF: MAYWEATHER VS. MOSLEY", an eight minute special featuring a compelling intimate interview by Max Kellerman of both Mosley and Mayweather, who will be seated facing each other.

I know that this will be an exciting and intense interview which was taped during the now famous Mayweather vs Mosley press conference promotional tour to hype up their super mega fight taking place May 1, 2010 at the MGM Grand in Las Vegas, which will also be televised on HBO PPV.

The Face Off segment will also be available at HBO.com starting March 29, and at HBO ON DEMAND beginning April 5.

Lets us watch and see these two brave fighters facing each other in the same ring and will prove who among them will rejoice the victory. This is the Mayweather vs Mosley Fight!

Sunday, February 21, 2010

Mayweather-Mosley will outsell Pacquiao-Clottey

By Edgardo Javier: I can’t help thinking that Manny Pacquiao’s promotional team royally screwed up by picking Joshua Clottey as an opponent for Pacquiao to fight next. Because in doing so, it puts Floyd Mayweather in an excellent position to outsell the Pacquiao-Clottey fight by a significant margin. This is in turn will cause Mayweather to demand a bigger slice of the revenue for a fight against Pacquiao in the future. Mayweather would likely feel justified in doing so if he can point to his better numbers for pay-per-view than Pacquiao.

It probably won’t matter how many backsides that Pacquiao’s promotional team put in seats at the Dallas Cowboy stadium on March 13th, the real money will be coming from pay-per-view buys, and if Mayweather does a lot better than Pacquiao, we likely can forget about a future fight between Mayweather and Pacquiao. Unless Pacquiao was willing to accept a smaller slice of the piece below 50%, which I seriously doubt, then we wouldn’t likely be seeing a Mayweather-Pacquiao fight.

I like Pacquiao and think he’s a great fighter, but he can’t do it alone. He needs a big star opposite him to get the kinds of numbers that will outsell Mayweather-Mosley. The choice of Clottey might have been a great idea at the time that he was selected by Pacquiao’s promotional company Top Rank, because Clottey after all fights for Top Rank as does Pacquiao, meaning that the company wouldn’t have to share the profits for a fight with another company. But they needed someone a little better known than Clottey to bring in the huge numbers that would outdo a Mayweather fight.

Clottey just isn’t well known enough to the casual fans to make him someone that fans think could actually beat him. I’ve spoken to number casual boxing fans that often purchase pay-per-view events involving Pacquiao, and in every case, none of them have heard of Clottey. When I ask them if they think he has a chance against Pacquiao, ever one of them said “no.”

When you have a fighter that few people have ever heard of, it takes a lot of marketing to sell the fight to the public. In this case, there will need to be an HBO 24/7 series to try make the unknowing fans aware of who Clottey. But even that won’t likely be enough to cause people to want to buy the Pacquiao-Clottey fight in the kinds of numbers that Mayweather-Mosley fight will be bringing in.

And that’s really unfortunate if that does take place, because it pretty much will seal the fate of a potential Mayweather-Pacquiao bout down the road. In hindsight, Pacquiao’s team should have dug up a super star or a reasonable facsimile thereof. Having Pacquiao-Clottey jammed down our throats is about as appealing as eating a big plate of spinach and liverwurst.

If you were starving for a fight you might watch it, but it’s not the kind of fight that people will look forward to like the Mayweather-Mosley bout. And it won’t likely do nearly as well as the Mayweather-Mosley fight in terms of pay-per-view buys.


Source: boxingnews24.com

Mayweather-Mosley: Setting the Record Straight

By Alexander Fugate: When Mayweather and Mosley were first reported to be in negotiations, there were many that said Floyd is a ducker and will never face anyone as dangerous as Mosley. Once the contracts were signed, it became, Floyd won’t follow through, he will fake an injury or something. Now, that some time has passed since Mayweather-Mosley first came to light, there are many that claim Mayweather never wanted this fight and was forced into it by public pressure.

The first fact that should be brought up is that in 1999 Mayweather challenged Mosley. At the time, Floyd was a 22 year old junior lightweight champion. After dominating wins over Genaro Hernandez and highly regarded Angel Manfredy, who hadn’t lost since his fifth professional fight over 4 ½ years earlier. Mosley was a 27 or 28 year old lightweight champion. They were both regarded as the best in their respective divisions. “The Ring” magazine was excited by the idea and featured both fighters on the same cover. However, Mosley had different ideas. Shortly after, Mosley jumped two weight divisions to fight at 147 and set-up a fight with Oscar De La Hoya in 2000, in Mosley’s third fight at that weight.

It would be years before a Mayweather-Mosley fight was again a real possibility and something the public wanted to see. It was anticipated again in 2006 after Mosley knocked out Fernando Vargas in their second match. After the fight Mayweather seemed eager to fight “Sugar” Shane. The New York Times caught up with “Money May” and captured Floyd’s buoyant and brash demeanor with some characteristic quotes from the superstar. “I would love to fight Mosley. He makes too many mistakes.” And “Mosley’s been ducking me for 10 years now. I’ve been chasing Shane Mosley forever. I can’t keep chasing the guy.” He went on to say “I’ve got to talk to Jin, she runs the show.” Jin was Mosley’s wife at the time. Floyd was hoping to face Mosley later that year.

Prior to that fight with Vargas, Mosley heard of Mayweather hoping to face him later in the year. Badlefthook has quoted Mosley as saying “They can stop thinking about that because it won’t happen.”However, his devastating knockout of Vargas left fans clamoring for a superfight with Floyd. In his post-fight interview HBO’s Larry Merchant asked about this possibility. Shane said, “I had planned to go on trips and stuff like that.” He went on to say that he knew Floyd had a date in November reserved and that after that they could meet up in 2007. The only problem with this is that Oscar De La Hoya was already planning on fighting Mayweather in May of 07. This was already known. A fight with De La Hoya would bring a much bigger payday for Floyd and eventually did set records for most revenue and most PPV buys for any fight in boxing history. Merchant questioned Mosley on why he wouldn’t fight Mayweather later in 2006 when the opportunity was there and when it could bring him his biggest payday yet. Shane answered, “….um, my tooth is a little loose right now.” Shane never would agree to fight Mayweather that year. Mayweather went on to win three more fights, before retiring at the end of 2007.

In January 2009, Mosley knocked out Antonio Margarito. In the weeks following that, Mosley finally expressed some interest in fighting Mayweather. But Mayweather was still retired at this time. In May of that year, Mayweather announced he was coming back against Juan Manuel Marquez in July. Admittedly, fans would have rather seen Mayweather face Mosley, but for whatever reason Floyd decided against it. It may have been he wanted an easier opponent that he saw as a tune-up for a bout with Pacquiao. It could have been that now that Mosley needed him, he decided to give Mosley a taste of his own medicine. It may have been he viewed Mosley as too dangerous, but considering his previous overtures towards a fight with Mosley, that seems like a stretch.

Anyways, a rib injury suffered during training forced Floyd to postpone the fight to September. After Mayweather dominated all 12 rounds against Marquez, Max Kellerman was interviewing Mayweather in the ring. Apparently, Mosley couldn’t stand that the man he had refused to fight for 8 years was enjoying the moment after his victory. In an uncharacteristic and classless act, Mosley stormed into the ring interrupting the interview. Mosley challenged Mayweather there in the ring. Mayweather had wanted to fight Mosley for years. Mosley had numerous fights and victories in that time. Yet, Mayweather never once disrespected Mosley by interrupting one of his post-fight interviews. In fact, I don’t know of any other instance of such an act ever.

Mayweather dismissed Shane at that moment, wanting a fight with Manny Pacquiao. However, Mayweather found it as difficult as Mosley did in getting Pacquiao to fight him. So, Mayweather turned his attention back to Mosley. At the time “Sugar” Shane was still scheduled to fight Andre Berto on January 30th.

Now, it seems the fashionable thing to say is that Mayweather never wanted to fight Mosley, but was forced into it by public pressure after Berto pulled out. However, that is nothing other than a complete falsehood.

Lem Satterfield of boxing.fanhouse.com was one of the first to break the Mayweather-Mosley match; prior to Berto cancelling his date with “Sugar” Shane. Following is a list of other sources stating the same thing; that Mayweather and Mosley were already deep in talks for a bout against each other, while Mosley-Berto was still scheduled.

Mannypacquiaovs.com reported that Mosley was Mayweather’s plan B the whole time. It also reported Mosley still had to get past Berto. Ben Thomas of fighthype wrote “…it looks like Mayweather will forego fighting on the March 13th date in hopes of a potential big money showdown with “Sugar” Shane Mosley, provided Mosley does his job and gets past the undefeated Andre Berto on January 30th.” Spreadreport.com ran a similar article: “…he [Mayweather] will fight Shane Mosley (46-5, 39 Kos) on May 1likely in Las Vegas.” It continued, “Mosley, however, has a fight next week.” They quoted Lou Dibella, Berto’s promoter as saying, “He knows if he beats Shane Mosley and becomes an international boxing superstar, he will be in position to help the people of Haiti.” That doesn’t sound like Berto pulled out before negotiations between Mayweather and Mosley began.

It is also popular to dismiss the idea of Pacquiao fighting Mosley instead of Clottey since Berto had yet to pull out when Manny signed to fight Clottey. It seems Mayweather wasn’t the only one that considered fighting Mosley though. Pacquiao’s trainer Freddie Roach had considered having Manny face the winner of Mosley-Berto when it started to look doubtful that they would strike a deal with Mayweather, according to 8countnews.com. That article was quite favourable to that idea. But it appears, Roach decided the same as he did previously, when Mosley was lobbying for a fight with Pacquiao last summer. Roach then stated there wasn’t enough money involved and that Mosley was too good. It’s hard to imagine anyone believes Clottey will generate more revenue than Mosley. Although few would argue Mosley isn’t still a talented and dangerous opponent.


Source: Boxingnews24.com

Wednesday, February 3, 2010

Mayweather vs Mosley

Watch Mayweather vs Mosley